About Us

A Brief History of Colonial Wholesale Beverage Co.

  • Founded in 1938 by Frank B. Sousa
  • 81 years of customer service to over 2,100 accounts
  • 3 generations of retail relationships
  • Acknowledged for integrity in supplier and retail relations
  • Long-term commitment to employee relations, public affairs, civic, educational, cultural, and charitable causes
  • Ongoing commitment to product quality and brand development

Colonial is an award-winning distributor

  • MillerCoors President's Award 2013
  • MillerCoors President's Award 2011
  • MillerCoors President's Award 2010
  • MillerCoors President's Award 2009
  • Coors Brewing President's Award 2008
  • Miller Brewing High Life Achievement Award 2007
  • 1st 1,000,000 case distributor of Mike's Hard Lemonade in the United States.


Colonial provides brand development and distribution for many Suppliers in Southeastern Massachusetts.

Our territory includes the Counties of Barnstable, Bristol, Dukes, Nantucket, Plymouth, (excluding the towns of Hingham, Hull, Norwell, and Scituate), and the towns of Foxboro, Plainville, and Wrentham in Norfolk County.